Chrysler does not need to feel embarrassed over its quality anymore, according to Doug Betts, the company’s senior vice president of quality, Bloomberg reports.
The company has been improving its “horrible” quality and customer perception since 2007. As a result, the rate of customer warranty claims has dropped 58 percent, the news source reported.
While the Chrysler brand has improved, Betts said that the third parties, Jeep and Dodge, need to catch up. In J.D. Power and Associates’ 2010 survey, Chrysler ranked 23rd with 122 complaints per 100 cars, while Jeep and Dodge ranked 27th and 28th, respectively.
Consumer Reports backed up the automaker’s claim, rating the 2011 Dodge Durango SUV and Chrysler Town & Country minivan as “very good,” whereas, in the past, the magazine has ranked them dead last in its annual lists, which are based on road tests and reliability, according to the Associated Press.
David Champion, senior director of Consumer Reports’ auto test center, said that the magazine has seen “major improvements” for Chrysler models that have had a “significant redesign.”
Online car loans may make the new and improved Chrysler models more affordable for people who have bad credit.