F-150 to prioritize V6 engines

The F-150 has been a top seller for Ford over its long history, but the latest models will offer some non-traditional engines that focus on affordability and fuel efficiency.

Normally, Ford markets the full-size F-150 to buyers who are going to be using a truck for work and heavy-duty towing. For these drivers, anything less than a V8 engine need not apply. But Ford is looking to shake things up a bit by offering two of the four engines available on the F-150 as a V6.

These engines, Ford argues, get better fuel economy and are less expensive while offering comparable power. The new 3.7-liter V6 will be the new base engine for the F-150, which Ford says will get 23 mpg on the highway and 16 in the city. The automaker reportedly has plans to later introduce a 3.5-liter EcoBoost V6 that gets even better fuel economy for a slightly higher price.

“Fuel economy is the number one unmet need in the segment,” Doug Scott, Ford’s truck marketing manager, told the Detroit Free Press. “You are talking about a 20 percent fuel economy improvement, and at the same time we are giving them better performance.”

Whether they’re buying used or new, an F-150 is likely not outside the realm of possibility for some subprime borrowers. Consumers should fill out a bad credit auto loan application today to see what types of rates they qualify for.