Men and women tend to look for different options when they are buying cars. Forbes recently analyzed new car registration data from September 2009 to January 2010 to determine which cars were being purchased by either gender. They found that women were more likely to purchase smaller, practical vehicles such as the Kia Sportage and the Honda CR-V. These affordable options are a good choice for drivers, male or female, who are shopping with a car loan. Men tended to buy vehicles based on their performance and power, such as the GMC Sierra and the Chevy Camaro.
Safety is a highly-rated feature among female drivers, as many of them are carting around kids. Storage, reliability and affordability are also big on the list of concerns for female drivers.
However, there are some similarities between genders when it comes to buying cars, John Tews, a J.D. Power and Associates spokesman, told Forbes. The interest levels in hybrids, transmission styles, body style and engine size tend to be the same among men and women.
“Women want the same thing as men, but they want more,” Ford USA’s chief marketing office manager Sheryl Connelly told iAfrica.com. “For example, they want performance, efficient packaging and an attractive design, but they also want safety and more features.”