Drivers with financial difficulties or bad credit history, families, or those that need their cars for a specific kind of travel may need to be more practical when choosing the perfect vehicle for their needs, but no buyer is immune to the emotional response generated by a glitzy vehicle or an attractive deal from a salesman.
However, it is important to remain clear-headed when spending thousands of dollars on any purchase, Consumer Reports suggests. Falling in love with a vehicle can make a potential buyer ignore more practical characteristics like safety, pricing, reliability and ratings.
An emotional response can also be picked up by salesmen and can make a potential buyer more vulnerable in the negotiation process. Dealers will often throw in offers like cash rebates or employee-discount pricing programs, but buyers may need to remember that all such offers are only as good as the vehicle the offers are attached to.